Pair Building for Teams
One system, built by the people who'll use it.
Your team already knows what it wants to say. What eats the weeks is everything after: formatting, converting, scheduling, publishing. In working days together, we build that machinery, on your machines, with everyone at a keyboard. I navigate; your people drive.
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The message isn't the problem. The machinery is.
Your team knows its work and knows what it wants to say about it. The newsletter that never went out wasn't missing ideas; it was missing the twenty steps between a finished draft and a published thing: photos resized, video cut down, an email that renders properly in HTML, the post reformatted for LinkedIn, the calendar that says what goes where, and someone actually pushing it to the right channel at the right time.
That layer is technical work, not creative work, and in most small teams it lands on whoever happens to know how, until they become the bottleneck and everyone else's finished work queues behind them. Plenty of it simply never ships, not because anyone lacked something to say, but because nobody could face the formatting.
This is exactly the layer where AI genuinely helps. It doesn't need to touch your ideas or your voice; it converts, formats, sizes, schedules, and publishes, the same way every time. We build that machinery together, in the room, so nobody is handed a system they had no part in.
What a working day looks like
We trace where finished work gets stuck on its way out the door, with the team rather than with management guessing on their behalf. The list is always different from what everyone expected.
One shared context file for the organisation, a folder structure, templates that hold your formatting, and the rules of the road: what can go where, written plainly enough that everyone actually follows them.
Each person builds the routine that takes their finished work to a published thing: the email that renders, the post formatted for the platform, the images sized, the schedule set. Real tasks, real files, not exercises invented for the day.
Everything gets written down where the team can find and edit it. We agree who owns what, and what the team will try in the two weeks before any follow-up day.
Most teams book one day, put the fortnight of real use behind it, and then decide whether a second day is worth it. Some need three; nobody is sold a programme.
What the team leaves holding
Artefacts, not slides. Everything below lives on your infrastructure and keeps working when I leave, and when any one person leaves.
A shared context file
One description of the organisation that every person's AI reads: what you do, how you sound, what you never say. Your voice stays yours; the machinery just knows it.
Publishing pipelines per channel
Finished draft in, published thing out: the HTML email that renders everywhere, the LinkedIn-ready post with its formatting intact, images sized for each platform. Built by the person who runs it, so they can change it without asking anyone.
A calendar that actually runs
What goes where and when, plus the routines that do the pushing, so publishing on time stops depending on somebody remembering. The plan and the machinery in one place.
A usage policy, and the record to show for it
Which tools are sanctioned, what never leaves your machines, who to ask when unsure: one page, written with the team. Plus a record of who took part and what was built: the documented, proportionate effort European rules increasingly expect.
What it costs
Published, like everything else here, because you're tired of asking.
€1,800 – €3,000 + VAT per working day
The exact figure is quoted per organisation and depends on team size, preparation, and what your setup requires. One day, one price, the whole room; never per seat.
The quote is itself a useful document: it names what we'd build, in what order, and what the team should be able to do without me afterwards. If the honest answer is that you don't need a day, I'll say so.
Tell me about your team
A short message is enough: how many people, what you make, and where finished work currently gets stuck on its way out. I'll come back with whether a day makes sense, and a quote if it does.
Get in touch