# Pair Building

## Who this is for

- Business coaches first, and by extension entrepreneurs, managers, and
  individual contributors.
- Currently for Luxembourg residents only.
- Competent professionals who happen to be new to one specific thing: setting
  AI up around how they actually work.
- People who have tried ChatGPT, got generic output, and concluded it would
  have been faster to do the work themselves.
- Buyers tired of booking calls to find out what things cost. All prices are
  published on the page.

## Problem

- The message is not the problem: the post writes itself on the walk back
  from a session. What eats the morning is the machinery: formatting that
  survives LinkedIn, image resizing, newsletter HTML, deciding what goes out
  where, and pushing it to each channel by hand.
- The forgotten list: the newsletter that stopped, the videos still on the
  phone, the email sequence clients should get, abandoned because each one
  comes with a technical setup or several manual steps to figure out first.
- Pointing AI at the creative part was the mistake; ideas and voice were
  never the bottleneck. AI shines at the layer underneath: converting,
  formatting, resizing, scheduling, publishing.

## What we do

- Pair Building: 90-minute working sessions on one keyboard: the client's.
  The client drives, Aisling navigates.
- The method: find where the time actually goes, pick the one thing most
  worth fixing, build it together live on the client's machine, hand it over,
  and start the next session from what actually happened.
- Deliberately no fixed syllabus; the tools change monthly, the method and
  the artefacts are the stable part.
- Paths and prices, all excl. VAT: Diagnostic, one 90-minute session, €190,
  fully credited against any path booked within 30 days. Unblock, two
  sessions, €690. Build Sprint, three to four sessions, €1,150. AI Operating
  System, six sessions over about eight weeks, €1,650, with written questions
  answered within two working days for the eight weeks about the work built
  together. Current, €180/month, one session a month, only offered at the end
  of a path. Executive and bespoke engagements are scoped and quoted
  individually via the contact page.

## Outcomes

- A context file: a plain-text description of the business the AI reads
  before every task: the personas served, how the owner works, what nothing
  may touch without permission. Data stays secure; the work gets augmented.
- A folder structure the AI (and the owner) can actually use.
- Two or three pipelines built for the business: words in, published thing
  out: the newsletter formatted and scheduled, posts with LinkedIn
  formatting intact, images sized per platform.
- Prompts written down in the client's files, editable without help.
- Everything on the client's machine, working after the engagement ends.
- A privacy and confidentiality posture that matches what the client's
  privacy notice says: what can go where, what never leaves the machine.

## How we work

- Entry is a free self-serve quiz: seven questions, about four minutes.
  Aisling reads every answer personally and replies within two working days
  with a written read and one useful action for that week, free either way.
- The paid Diagnostic session turns that read into a written recommendation:
  one suggested path and two alternatives.
- Sessions are working sessions, not presentations; something gets built in
  each one, with the client's real work rather than examples.
- First person singular throughout: one person, every session, start to
  finish.
- First client feedback, from Alexandra Neves, founder of Mind Tree Coaching
  (linked on the page to her LinkedIn comment): "at the end of our very first
  session, I have two complete projects that already created so much value I
  can hardly believe it, and that are fully privacy-compliant."

## Next step

- Take the quiz, embedded step by step at the bottom of the page, and also
  available at /quiz/. The only call to action on the page. It asks for a
  LinkedIn profile URL, used to verify the respondent is a real person in the
  target market before unpaid analysis time is spent.
- Executive and bespoke enquiries go through /contact/.
- Whole teams have their own track at /pair-building/teams/: working days
  priced per organisation, €1,800–€3,000 + VAT per day.